Friday, April 6, 2007

Newspaper; Recap

Objective:
- to cater to the publics that are busy during the weekdays
- to provide a complete summary of the news in the world for the week
- Newspaper’s name; Recap.
- Newspaper will contain main news of the week, and also included are big news and happenings around the world in that particular week

Editorial Concept
- To give a full summary on the main news for the week and happenings of the week
- Busy/ working people
- the intended readers could be hard-workers or those that are not favor of reading daily newspapers
- High education level and prefers and exposed to online news instead of the print media.
- The Malay Mail
- Summaries of one week is not enough to cover up all the news and that they do not have full information as it takes lots of space

Naming the Newspaper
- Recap
- Once a week
- Main News , Local News, National News, International News, Business Entertainment, and Sports sections
- A3 size

Sections in Magazine
- There are 7 sections which were listed previously
- A couple of advertisements will be inserted. No one-page ads.

Love,
Jacqkie

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