Objectives of this magazine:
-To allow readers to learn more about other countries' culture and places before visiting/ travelling.
-To help readers with travelling guides and references for their travelling purposes. (Dos and Donts/ Maps/ Public Services/ Foods)
-To encourage travelling around the world.
-To learn from people's experience-and use it on the reader's next travel/vacation/visit.
-To take note of whats happening around the world.
Purpose:
-To provide travellers a perfect travel guide.
Target Market:
– Travellers, explorers, who are planning to go on vacation.
- Travellers, young adults, families.
Education level and background of intended reader
- Well educated, knows few aspects about travel and likes to travel.
- has high-income because they can travel around the world.
Competition:
- Travel Guide and Going Places will be the magazine’s competition.
-Online travel sources
Reader's perception:
- Travel magazines are expensive and they cater only to frequent travellers.
Naming the Magazine
Magazine’s name: Travel
Frequency: Once a month
Content: Article on a specific place’s tourist spots, article on a specific place’s culture, an article on a country’s food, dos and donts of travelling around the world, and exciting events around the world.
Physical format: main articles will be filling up the first few pages. There will be full-page advertisements.
i havent done the sections in magazine. please edit of anything wrong or you can just tell me.
Thanks!
Wednesday, March 28, 2007
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